Sunday, July 18, 2010

Taylor Swift Loves Leona... So does Hysteria!



Designer Lauren Leonard interned at Milly after graduating from University of Alabama and decided she has what it takes to make it in fashion. Success for Lauren was good old fashion perseverance and of course some talent for designing what she loved and would wear herself. After her first capsule collection, she took the money she made and invested back into herself. Project Runway took notice of Lauren Leonard and called three different seasons to convince her to participate in the competition. Her pass on this opportunity has not impacted the success of Leona as it is now represented in over 80 stores internationally. Watch for the debut of her swim collection this spring!
Taylor Swift has been a fan of Leona for some time. It's no wonder with Leona's bend for girly fashion forward dresses and a . With a lot of hard work and dedication, Leona took off not only in the United States but in Europe as well. The collection has a definite Southern charm about it and sweetness about it without being too traditional. Fresh is a much more suiting description for Leona.
Hysteria is excited to showoff some great styles that will work now and go into fall with grace. Ask us about Leona's collection for bridesmaids. Contact Hysteria for more information regarding Leona's collection for bridal.
And one last piece of information on this bright young designer... she designs with a conscience and also has Leona Green Label. This collection utilizes the unused fabric from her Leona line retailing for under $150.