Wednesday, March 30, 2011







I have a new fashion crush thanks to Hysteria and his name is Alexander Berardi. I was first introduced to the collection by Alicia who found him on one of her buying trips and was instantly in love with his collection. When she showed me what she had found, I too was on board and was so excited that a trunkshow was forthcoming. So tomorrow night Hysteria is kicking off a weekend long trunk show with this amazing designer . I had the pleasure of meeting Alex last night at the DC Sample sale...if you missed it you must be on the lookout for the next one. I already thought the collection was amazing before I met him, but after spending a few hours with him I was officially in looove. I think Alicia and I are in competition to be his biggest fan! You must, must, must come by and check out his Spring collection. The pieces are super chic and modern but what I love the most is the ease of the collection. You really don’t have to cinch up, buckle up, and squeeze into any of his pieces. They are, as I love to say, enough on their own. How much easier can it be to put one piece on and be done. He has done the thinking for you…all you need to do is put it in your closet and wear it…easy enough? All of these looks can be worn with flats, a big bonus for a great look during the day and all are timeless and not overtly trendy. These are pieces you will have and wear forever. I could go on and on and on about his collection as I often do when I find someone new and amazing. Seriously, he is one to watch and I would suggest scooping up a few pieces before everyone else does! Be a trend setter instead of a follower...with these pieces it isn't difficult. All of your friends will be asking you what you are wearing. So much more fun to say you are wearing a new great designer instead of something that everyone can get their hands on at any store in the area. Can you tell I am excited! Above are my faves. See below for the trunk show schedule. See ya there! xo - Susan



Thursday: Trunkshow VIP preview 7pm...Cocktails and goodies
Friday: Trunkshow during business hours 11am-6pm
Saturday: Breakfast preview 10am...Alex will be at Hysteria until 1 PM. Mimosas and breakfast treats
Sunday: Trunkshow during business hours 12pm-5pm

Wednesday, March 16, 2011

How to Make a Dress Work Overtime

So many times we buy a dress with one event in mind but unless it is a lime green bridesmaid dress, you can actually wear a dress many different ways for a lot of different occasions. A belt or a jacket can really change the look of a dress. The key is to pick simple, classic shapes that fit you well and the dress can then be transformed with simple accessories and wardrobe staples like a blazer, a jean jacket, or a cardigan. Check out the video below of our stylist, Susan, showing Sarah, a member of our sales staff, how she can transform her favorite dress for Spring.



We have also included some of the other great dresses you will find at Hysteria as well as images of Susan and Tess trying on their favorites in several different ways. Note that the dresses they are wearing do not come with a belt, but by adding one she has changed the look of the dress. This is an easy update that any of us can do. In the video, Sarah's dress does come with a belt but by removing it and adding a different belt, it also changed the look and feel of the outfit. There are endless possibilities. Have fun!
P.S. All of the shoes are right next store at the Shoe Hive. One stop shopping, gotta love it!